OTT Trends and the Growth of FAST Streaming Services

Recently, OTT services have become extremely popular with many viewers.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

Multiple reasons explain the rapid growth of OTT services.

It allows people to enjoy different genres from a single service.

Users can pick movies, dramas, or shows according to their interests.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Watching on phones or tablets anytime is a major benefit.

However, as subscription fees keep rising, more people feel financial pressure.

As a result, attention toward free services is increasing.

Free platforms supported by ads let people watch without cost.

Cost-conscious users find this model attractive.

FAST services are becoming popular as ad-supported alternatives.

KT recently introduced “Gi Live,” a FAST service that gained attention.

FAST is seen as a future growth engine in a slowing TV industry.

The biggest advantage of free streaming is that there is no cost burden.

Another plus is the wide range of available programs.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

Both markets more info will likely keep developing over time.

Ad-based free models may become even more popular among users.

Enjoying content without financial pressure is a strong advantage.

Finally, balancing high-quality OTT content with free service accessibility is important.

Blending both models offers better choices to viewers.

Upcoming changes in OTT and free streaming are highly anticipated.